Customer Solution Discovery – First Steps

In the efforts to establish problem-solution fit, it is critical to understand.

1. Who is your target customer?
2. Your target customer does not need to be the person experiencing the problem.
3. The keyword is CUSTOMER: meaning they are spending money on a solution
4. If a target customer says they like your SOLUTION or that they would use it – ask them to pay or book your service and learn the truth.
5. If they need a new SOLUTION or if are an equal replacement.
6. Can they live with the pain? (if they are not spending money on the solution)
7. They don’t care how much work you put into your project/solution.
8. Your main priority = is to learn, not to sell.