Startups begin by being good at many things and great at one thing.
Greatness usually comes from the team. The typical pillars of differentiation include:
- Excellent product
- Sales strategy
- IP and tech execution
- Creative low-cost marketing
- Amazing customer support
The more you learn about your customers the more intelligence you will get about what greatness for your customer is and why your competition is not great.
Starting strategy
- Avoid your competitors’ strengths.
- Find a point of leverage and exploit it.
- Attack the weakest competitor point with the highest customer value that you are able to deliver.
- Find your unique makeup that beats the competition but over-delivers customer value.
Get this before overthinking your strategy.
